we know there are some things about our health we can't control, so we choose to focus on the things we can. that's the idea behind self-care, and that's the idea behind happy being®.

our mission is to share information and provide products that make it easier to be healthy.

research-led. we're motivated by tested, data-driven outcomes. we look to the best research, spanning from historically-proven natural remedies to cutting-edge medical science, to create functional products that deliver significant benefits to our near & long-term health.
relationship-based. we're here to share what we know about taking care of our bodies and minds. through our blog & social, we'll make it easy: you ask, we'll share. our community of subscribers receives additional information (collateral, news, sample products, partnerships) that goes even further to support their whole health & well being. 
doctor-recommended. why would you drink something that wasn't? we work hand-in-hand with some of the world's best doctors to ensure that our products help our community feel happier and healthier.

we believe that being healthy ought to be more enjoyable and simple. we believe in educating people so they can make more informed decisions about their health. we believe everyone deserves products that help them live a long, happy life. and we believe in leveraging science to help us get there.